How company uniforms can benefit your business
If you have considered investing into company uniforms but are unsure what the real benefits are, then keep on reading! There are so many different benefits to investing in your business by purchasing custom company uniforms. The most obvious benefit is that you will have a cohesive and professional looking staff. But if that fact alone isn’t persuading you then maybe these other benefits will.
Branding
One of the most obvious benefits to having a company uniform is that it is a great way to make a brand for your business. When a customer walks through the door or an employee performs a service, the first thing the employee and public sees, is what they’re wearing. Uniforms are a great way to get free marketing from word-of-mouth and simply seeing your company’s name around.
Most household brands have a logo and name that is utterly recognizable. This is due to you seeing it everywhere, whether it be a pair of golden arches or an apple with a bite mark, you know what brand it is. This all starts when you first walk through the door. The business’s brand is everywhere, it’s on the business cards, name, service car, it’s even on the t-shirt in front of you. If you wish to have your business become a household name then investing in custom uniforms is the perfect start.
Dress Code
Dress codes are what create a seamless, professional, and unified workplace. Having a staff that is dressed professionally allows for your customers to know who you are and what industry you’re in. A dress code doesn’t require a team of employees either, you could have your own dress code even if you are a one-person business. For example, if you are an HVAC Contractor or Landscaper then having a professional dress code can be what makes you stick out from the rest and lets your employees know that you aren’t just any other civilian.
Dress codes also give your employees a peace of mind knowing that they don’t need to worry about what is appropriate apparel or having to purchase “work” clothing. Any great business knows that when your employees are happy then your customers are happy! Giving your employees a proper custom uniform featuring your business names and/or the employees name creates a sense of unification and pride. Investing into custom uniforms is not only investing into your business but your employees as well.
Safety
In many workplaces employees are expected to wear certain uniforms due to safety protocols. If you are in a business that works at night, in busy streets or needs to be identified than a uniform is essential. For example, if you primarily work in streets and on-the-go then a reflective safety polo could be lifesaving. A safety polo normally features reflective stripes on the front and back allowing for you to be noticed while featuring your company’s name.
Another common use for a safety uniform is a uniform that dictates who is “Security”. In a time of urgency your business should clearly show who is there to help protect you. If a business doesn’t clearly show who is “security” you could be looking at a potential disaster. Help keep your employees and customers safe by investing in safety uniforms.
Categorised in: Blog
This post was written by Progressive Printing Team